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The Story of Bella


Bella the Bride was visualized in the fall of 2015, at the Stamford Museum and Nature Center, where Nancy Judd’s Recycle Runway collection of Eco Couture fashion (made out of trash) was on display. It may have first occurred when standing in front of the greeter dress, a colorful, exotic, Fiesta dress fashioned out of Target bags; or, it could’ve been when our eyes caught the glitzy, sophisticated, Pop Can, Coca Cola dress. Needless to say, each fashion constructed out of “trash” (cans, detergent bottles, grocery bags, phone books, electrical wires, and even glass) conveyed an equally beautiful , albeit unique message, about reducing the amount of resources sent to landfill.

Recycle Runway created an indelible statement, and at some point while walking amongst the 118 acre acres of woods preserved by the Stamford Nature Center, the true spirit of Bella and her wedding dress emerged. Bella would portray the intricate connection between nature, health and technology. As her predecessor, Van Gogh, would attest, “If you truly love nature, you will find beauty everywhere.” With that intention, Bella the Bride, empowered by Beacon Converters, came alive, to represent the beauty found in sustainable practices and to educate others on new possibilities for resource recovery.

Bella invites the many hands, hearts and technologies that represent contemporary healthcare to participate in the creation of her very special wedding gown , fashioned out of medical packaging waste. We cordially invite you to follow her journey and unveiling @BellaTheBride!

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